Digital Signage
Digital Signage transforms how organisations communicate, advertise, and engage customers by replacing static posters with centrally managed digital screens.
From retail and hospitality to stadiums, event venues, and public spaces, digital signage allows you to deliver dynamic, real-time content across one or hundreds of locations through a cloud-based management platform.
What is Digital Signage?
Digital Signage refers to the use of commercial displays, media players, and a cloud-based content management system (CMS) to broadcast digital content such as advertising, promotions, wayfinding, live data, menus, and announcements.
Screens can be updated instantly from a central dashboard, ensuring consistent, targeted messaging across all sites without the cost and delay of printing physical materials.
Digital Signage is now widely used in retail stores, shopping centres, corporate buildings, transport hubs, entertainment venues, and stadiums to improve customer engagement, increase sales, and enhance visitor experience.
Key Benefits of Digital Signage
- Centralised control of content across multiple sites
- Real-time content updates and scheduling
- Increased customer engagement and dwell time
- Ability to run targeted advertising and promotions
- Reduced printing, distribution, and labour costs
- Professional visual presentation with high-brightness displays
- Improved brand consistency and messaging accuracy
- Integration with data sources for automated content updates
How Digital Signage Works
A Digital Signage system combines three core components:
Displays
Commercial-grade screens designed for 16/7 or 24/7 operation.
Media Players
Hardware or embedded systems that render content on the screen.
Cloud CMS
A central platform used to schedule, manage, and publish content.
Content is created or uploaded into the CMS, assigned to playlists or campaigns, and then automatically delivered to connected screens. Administrators can change layouts, update messaging, and monitor device health remotely, whether managing a single location or a large, distributed estate.
Use Cases for
Digital Signage
- Retail advertising and in-store promotions
- Stadium and arena event displays
- Corporate communications and reception signage
- Restaurant and bar menu boards
- Live event schedules and updates
- Transport hub passenger information
- Conference and exhibition displays
- Hospitality and hotel lobby signage
Core Features of Digital Signage
- Cloud-based content management
- Centralised scheduling and playlist control
- Remote device monitoring and health checks
- Support for images, video, HTML5, live data feeds, and social content
- Role-based access controls for different teams
- Automated failover to ensure continuous play
- Multi-zone screen layouts
- Audience analytics and reporting (optional)
- Emergency messaging override
Why choose entrustIT for your Digital Signage Solutions?
- Expertise in retail, hospitality, and large venue deployments
- End-to-end service: design, installation, and configuration
- Cloud signage platform setup and custom content support
- Remote monitoring and managed service options
- Scalable solutions for multi-site organisations
- UK-wide installation and ongoing maintenance services
